Sunday, May 17, 2020
The Role Of Media And Its Impact On Society Essay
From the start of the United States of America, politics has always been heavily influenced by journalism and the press. These two factors continue to grow with times and evolve with different and new political ideologies. Today, modern media has a large effect on government and the outward appearance a country gives to others through its leaders and public decisions. Mass media, or the technology that is intended to reach a mass audience, serves as a primary source of communication between a countriesââ¬â¢ government officials and its people (STUDY). The role of media, the bias it brings, and its use with politiciansââ¬â¢ themselves all are key in fully understanding how politics work. These characteristics are found especially in, but not limited to, the election of 2016. Media is defined as ââ¬Å"an intervening agency, means, or instrumentâ⬠(DICTIONARY). Within the United States Constitution, the first amendment speaks about a few different topics, including the freedom of speech and freedom of press. ââ¬Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievancesâ⬠(CONSTITUTION). Freedom of speech is the liberty to speak openly without government restraint, and freedom of the press protects the rights of those who obtain and publish information or opinions without the fear ofShow MoreRelatedThe Role Of Family Socialization And The Impact Of Media, Religion, And Society900 Words à |à 4 Pageshe uses to define the way individuals learn desire and sexuality. In this section the reader learns about the role of family socializa tion, and the impact of media, religion, and society. This section is effective in understanding why the interviewees in section one behave and think the way they do. Like most societies, people are pre-programmed or influenced by their surroundings, media, and religion, which can cause them to imitate what they see or hear. For example, children in America are easilyRead MoreMedia s Influence On Gender Relations And Sexuality1230 Words à |à 5 PagesHistorically, media represented gender and sexuality in the way that matched the dominant public view and mirrors the evolution of gender-related biases and stereotypes and views on sexuality. In the course of time, gender relations and sexuality evolved and changed and all these changes found their reflection in mass media (Bonvillain, 1995, 210). Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality. This isRead MoreThe Theory Of The Political E conomy872 Words à |à 4 Pagestheory of the political economy in the context on media studies, is that behind every media product, has a commercial and economic imperative and as such, has particular impacts on the media content that would not exist if such imperatives ceased to exist. It is these impacts that both limit media products, and allow media products of a particular nature exist. A political economic approach in the production of media is in contrary to the nature of media itself; accuracy, integrity and authenticity areRead MoreInfluence of Media and Culture on Self Image1724 Words à |à 7 Pagespositive impact on society and self image. Media content despite its public charge does not exactly mirror real self image. Mass communication with television ads and movies offer an unrealistic view of the everyday person in various aspects of life. Media can have a positive or negative influence on culture and the way people view their lives compared to those in the public eye. There is much speculation about how the media can affect self-concept, self-identities and self-evaluations. Media also hasRead MoreThe Media s Influence On Women And Its Consequences On The Society1306 Words à |à 6 PagesThe media advertisements promote gender stereotypical images and create a negative impact on the society. The advertisements in any form, such as television ads, magazine photos, textual contents or movies, perpetuate the gender inequality and expect different genders to perform in a certain way only. In her articleâ⬠Hunger as Ideology,â⬠Susan Bordo analyzed several media advertisements and represented how brand promotions have used gender based identity to increase the demand and desire of theirRead MoreMedia Violence and Aggressive Behavior1277 Words à |à 6 Pages Media Violence and Aggressive Behavior Monica Suzanne B. Castro #21856730 Submitted for SSC130BB: Essentials of Psychology January 25, 2014 Research project #05020500 Media Violence and Aggressive Behavior Introduction In the early 1960s Albert Bandura conducted his famous ââ¬Å"Bobo Dollâ⬠experiments, in which children were shown videos of someone attacking a plastic clown known as a Bobo doll (Isom, 1998). Many of the children exposed to theseRead MoreGangster Rap - The Negative Impact on Identity Essay1170 Words à |à 5 PagesKilbourne, a media specialist, raises an interesting point in one of her lectures when she states, ââ¬Å"The average American is exposed to 3000 advertisements per day. Yet, everyone in America still feels personally exempt from the media. They say, ââ¬Å"I donââ¬â¢t pay attention to ads. I just tune them out. They have no effect on me.â⬠â⬠She later states most of the people who have said this to her were wearing Gapâ⠢ tee-shirts. Whether people realize it or not, there is a direct correlation between the media and anRead MoreThe Russian Revolution Of 20131488 Words à |à 6 Pagesattention in Ukraine and media from all over the world started covering the revolution on a daily basis. The Ukrainian Revolution gained big publicity but it seemed that the opinions expressed were differing ââ¬â especially the ones coming from the Western media between the Russian media. This case study will examine how four different news websites ââ¬â two western ones and two Russians - framed Ukraineââ¬â¢s Revolution of 2013, by researching the question ââ¬ËHow Western and how Russian media were covering the eventsRead MoreThe Media And Its Impact On The Entertainment Industry Essay1282 Words à |à 6 PagesThe mass media has developed into a highly influential platform that relays information to audiences all around the world, but are the images seen in advertisements and television, devaluing individuals by labeling them under stereotypes? In order to truly understand the core of such a question, it is important to first define and solidify some key terms. To begin with, what mediums of mass media will be considered in the analysis of this issue? Specifically, I will attempt to highlight the use ofRead MoreGender Stereotypes In Mulan1673 Words à |à 7 PagesThe way that groups are represented in the media often has a significant impact on how these groups are viewed in reality. The media is very powerful when it comes to raising awareness about certain groups, which is important to understand. What the media portrays is often what is perceived. Instead of using the media to strengthen stereotypes among people, the media should be used to stop stereotyping once and for all. While gender stereotypes do unfortunately exist, representations of gender in
Wednesday, May 6, 2020
Essay about Eating Disorders - 1206 Words
Eating Disorders Eating disorders are devastating and harmful behavioral patterns that occur within people for numerous reasons. The three types of eating disorders I will be discussing include the three most common of the disorders: anorexia, bulimia, and compulsive over eating (known as binge eating). Though the disorders take physical damage on the body, they are not in fact physical illnesses. You cannot catch and eating disorder. Rather, they are mental issues that develop more frequently within females but do affect the male population somewhat as well. Anorexia is characterized by extremely low body weight and a distorted self body image accompanied with an intense fear of gaining weight. Extreme exercising isâ⬠¦show more contentâ⬠¦If one starts to see that image as beautiful as opposed to normal healthy figures than that will be how they desire to look. Both men and women are at higher risk for eating disorders if they suffer from depression, personality disorder, or substance abuse. Anorexia and Bulimia have typically occurred in teenagers, however, over the past forty years, while they have increased among teenagers, rates have tripled among adult women. Complications brought on by Anorexia are dangerous. Although many women with anorexia recover after treatment, many remain thin and display traits including perfectionism and a drive for thinness that could keep them at risk for recurrence of the disorder. Recovery usually takes between four and seven years. Many studies of anorexic patients have reported death rates ranging from 4% to 20%. Patients who are at the lowest weights when they are first treated are in the greatest danger. Heart disease is the most common medical cause of death in people with severe anorexia. The heart can develop dangerous rhythms, blood flow is reduced and blood pressure may drop. In addition, the heart muscles starve, losing size. Cholesterol levels tend to rise. An anorexics body does not receive many valuable nutrients it needs to function. Minerals such as potassium, calcium, magnesium and phosphate are normally dissolved in the bodys fluid. They areShow MoreRelatedEating Disorders : Eating Diso rder1205 Words à |à 5 PagesEating Disorders in Todayââ¬â¢s World Eating disorders are alive and well in todayââ¬â¢s world and they are a major problem. An eating disorder can look like a few different things, ranging from a severe reduction of food intake to over eating to feelings of negativity towards your body shape or weight (Lehigh University). While some disorders can only be found in specific age groups, races, etc., eating disorders can be found amongst all and it does not necessarily have to be pointed towards food (LehighRead MoreEating Disorders : An Eating Disorder1184 Words à |à 5 Pagesas an eating disorder. Weir (2016) goes on to explain the origins behind eating disorders in individuals. This topic is important because, in the United States, many women and men suffer from a clinically significant eating disorder at some point in their life. It is important to know the influences that cause an individual to experience an eating disorder. Genetically, or environmentally, or both genetically and environmentally. Anorexia ner vosa, bulimia nervosa, and binge eating disorder are eatingRead MoreEating Disorders And Eating Disorder1573 Words à |à 7 Pagesaffects people called an ââ¬Å"eating disorder.â⬠Why did you choose this topic? I chose this topic because it is a very prevalent issue in our society today, and a close friend of mine is suffering from an eating disorder. What question(s) did you want to answer or what was your hypothesis regarding this topic? As mammals, there is no chance of escaping the need to consume food in everyday life. However, when it comes to food there can be a major concern of eating too much or eating too little. Doing eitherRead MoreEating Disorders And Eating Disorder1104 Words à |à 5 PagesEating disorder is a serious problem happens in both men and women. Eating disorder is a sort of disease in which a person is having a strange routine of eating like consuming a huge amount of food each time they eat. This can incorporate not eating enough nourishment or indulging. Eating disorder influence many people around the world. The larger part of peoples who are dealing with this issue are ladies. A person with eating disorder issue may focus nonsensically on their weight and shape. EatingRead MoreEating Disorders And Eating Disorder1410 Words à |à 6 Pagesââ¬Å"An eating disorder is about anxiety and control and healing from trauma and food and weight are just the tools of destructionâ⬠(Floyd, Mim ms, Yelding, 2008). An eating disorder is defined as a severe disturbance in eating behavior. An eating disorder, as defined by our text book for class, is psychological disturbances that lead to certain physiological changes and serious health complications. The three most common and most easily identifiable forms of eating disorders include anorexia nervosaRead MoreEating Disorders : Eating Disorder966 Words à |à 4 PagesEating Disorders Many people, both women and men of all ages, suffer from the psychological disorder, eating. Up to thirty million people in the world suffer from some kind of an eating disorder. There a two types of eating disorders, anorexia and bulimia, and have several methods of treatment. What is an eating disorder, and what do they cause? Eating disorders are maladaptive and very serious interruptions in eating. They can come in the form of overeating, or not eating enough, they are oftenRead MoreEating Disorders And Eating Disorder1496 Words à |à 6 PagesAn eating disorder is an illness that causes serious disturbances to your everyday diet, such as eating extremely small amounts of food or severely overeating. A person with an eating disorder may have started out just eating smaller or larger amount of food, but as some point, the urge to eat less or more has gotten out of control. Severe distress or concern about body weight or shape may also signal an eating disorder. Common eating disorders include anorexia nervosa, bulimia nervosa, and a binge-eatingRead MoreEating Disorders : Eating Disorder1031 Words à |à 5 Pagesââ¬Å"The eating disorder is a very jealous and abusive partner. It requires a lot of devotion in the extent that you have to devote yoursel f to tending to the anorexia. There s not a lot of time left over for adult life,â⬠was stated by Dr. Doug Bunnell, a specialist in eating disorders. Eating disorders effect a variety of people. Age, race, and gender arenââ¬â¢t role playing keys in eating disorders. Not everyone gets an eating disorder, but if they do then, it will more than likely destroy their livesRead MoreEating Disorders : An Eating Disorder1906 Words à |à 8 Pagesobtain their body goal, thus causing an eating disorder. An eating disorder is a psychological condition that is characterized by abnormal or disturbed eating habits. There are three types of eating disorders; which are Anorexia Nervosa, Bulimia Nervosa, and Binge Eating.These disorders affect all aspects of a personââ¬â¢s life, including their psychological, emotional, and physical health. There are many factors that contribute to individuals developing eating disorders including: genetics, family pressuresRead MoreEating Disorders : Ea ting Disorder1235 Words à |à 5 PagesEating Disorders Eating disorders are a very serious psychological condition that affects your mind so that you are more focused on your food and weight than you are on everything else. The most known and most commonly diagnosed eating disorders are anorexia, bulimia, and binge eating disorder; however, these are not the only eating disorders. Eating disorders cause psychical and psychological problems, which at their worst can even become life threating. Statistics show that more women are affected
Human Resource Management and Balanced Score Card free essay sample
Research Title: The Contribution of Balanced Scorecard in Human Recourse Development. Research objective: to find out the relationship between Balanced Score Card in relation with Human Resource development. Research Questions: What are the areas of HRD in which BSC can be implemented? What is the importance of performance measurement systems for Sustainable HRD? What are the problems associated with the successful implementation of BSC? Hypotisis: Implemetation of Balanced Scorecard(BSC) has a major contiribution towards Human Resourse Development(HRD. ) Theoretical framework. writing assignment service Human Resourse Development(HRD) Balanced Scorecard(BSC) Business Stretegies Introduction Balanced scorecard: By carrying out a preliminary research, I have found out that the organizations of 21st century is facing a fires competition and arising new challenges due to increase in the global competencies. Therefore it is very critical to formulate the most suitable strategies for their market sustainability. Hence, it is vital for the organizations to predetermine the performance of the organizations in order to incorporate the organizational goals and objectives. Therefore it is greatly important to establish the most suitable and effective performance measurement system in order to build a concrete base on continuous Human Recourse Development(HRD). That is when the balance score card comes to view. The Balanced Scorecard is believed to be one of the best performance management approach originated by Robert Kaplan and David Norton in 1980ââ¬â¢s, which was fully packed and presented in Harvard Business Review in 1992. Silk (1998) cited in Andrew Gautreau (2004),estimated that approximately 60% f Fortune 1000 companies either currently have or are experimenting with a balanced scorecard. Non-financial measures like quality, customer satisfaction and innovation became increasingly important, and competitors were focusing on these non-financial areas. There for, both internal and external measures are used in BSC. It is vital for the companies to have a balanced approach on external measures like customer satisfaction and internal measures li ke employees satisfaction. Companies must have both types of measures in order to implement a strategy (Andrew Gautreau,2004). Elements of Balanced Scorecard Kaplan and Norton (1992), in their balanced scorecard (BSC) model, proposed the division of firm performance to four perspectives: financial, customer, internal process and innovation and learning. They put competences and resources in the fourth perspective, signalling that they enable achievement of performance levels in other dimensions. For each perspective, financial, customer, internal process and learning, they have performance indicators, which must be filled in as targets. The BSC also drives actions strategically to attain the vision and deliver excellence in all areas of an organization. According to Schmidt et al. , (2006), the BSC is a powerful tool with several features, and to get the most benefits, it must be well implemented in a dynamic environment. Amaratunga et al. , (2002), BSC systems can assist the organizations to gather critical information on both financial and non-financial grounds to provide a reliable guidance to pinpoint the problems. There for this could lead to effective improvement in the business process to achieve organizational goals. He also says that BSC is recognized as an effective tool which can be understood by all levels of the organization. Human Resource Development (HRD) Human Resource Development (HRD) is the frameworks for helping employees develop their personal and organizational skills, knowledge, and abilities. HRD includes such opportunities as employee training, employee career development, performance management and development, coaching, mentoring, succession planning, key employee identification, tuition assistance, and organization development. Along with this, BSC is believed to have a balancing effect on maximizing the potentials of all the resources employed in the organization (Amaratunga et al. , 2002; H. Rocha et al. , 2005). Therefore in my opinion, it would have a strong linkage to the HRD of the organization, because this combination of recourses can be achieved through continuous improvements in the human capital. A well-prepared and motivated workforce is possibly the most important of the three intangible assets to support an organizationââ¬â¢s value creating processes (Garavan et al. , 2001). According to him the most valuable asset of a 20th century company was its production equipment, while the most valuable asset of a 21st century institution will be its knowledge workers and their productivity. This clearly indicates the importance of HRD for the sustainable organizational success. According to Rocha (2005), if we increase employee training about products, then they will become more knowledgeable about the full range of products they can sell; if employees are more knowledgeable about products, then their sales effectiveness will improve, followed by improvement in sales effectiveness. Then the average margin of the products they sell will increase. Progression up the hierarchy is replaced by the accumulation of competencies. Thomas N. Garavan(2001),argues that the dominant theme is one where individuals are required to exhibit competencies such as team working the development of network relationships and the acquisition of knowledge and learning capability. He argues that the level of expenditure on TD is increasing and there is evidence of a strategic imperative guiding the nature of much of the training that is being provided. Linkage between the elements of HRD Ideally, education involves learning which leads to development and could contain training in specific techniques. Education is the process which aims at developing the intellectual capital, moral values andà conceptual understanding of a person so as to enable him/her to make a contribution to society by understanding its traditions. Training is a narrower process than education and is more planned systematicà in a way to modifyà specific killsà competencies by means of events, programs and instructionsà so as to attain effective workplace performance. It is an organizationââ¬â¢s way to promote learning. Implicitly of both training and education are ways of developing human potential. Learning is a process that enables creation of knowledge and a change of behavior through practice and transformation of experience. It is seen as a major source of attaining competitive advantage by an organization by enhancing individual and collectiv e learning. Development is the growth of a personââ¬â¢s potential by means of learning, education training. Role of performance measurement system In order to advance performance there is a need to manage performance rather than simply measure any given aspect of it across the board. Management of performance can mean in some cases measurement of effectiveness and efficiency, in others it may mean management of important stakeholders or the organizational relations with them (Halachmi, 2005). For performance measurement to be meaningful you have to benchmark and make comparisons to it over time. However, the attention of performance measurement should be shifting from one dimension to another as circumstances are changing within or outside the organization. According to Garavan (2001), such shifts cannot be allowed when it comes to measurements. Performance management is thus a simple return to the basic notion of management with some significant elaborations on and amplifications of the need to address the human side of the enterprise while being aware of what is going on , which requires a balance in major business aspects. In other words, performance management is about assuring a greater likelihood for reaching desired outcomes by addressing issues that have to do with the business process that is expected to generate the sought after results, the organizational and environmental contexts in which these process and outcomes take place and, the involved behaviors of various stakeholders (Booth, 2006). Yet, on its face performance management has much to offer in particular when it comes to the human side of the enterprise. As this writer sees it performance management, which resembles more a Theory-Y like approach (McGregor, 1960) and where outside control is replaced by greater managerial flexibility may hold the key to success. Such an approach, that the objectives of performance management often include motivating performance, helping individuals develop their skills, building a performance culture, determining who should be promoted, eliminating individuals who are poor performers, and helping implement business strategies. Performance measurement was one of the main tools for inducing not only better productivity but also openness and accountability. The effect of Balanced Scorecard on HRD functions To test the contribution of human related resources to performance, several studies have been conducted recently. Mills and Fernandes (2004), in a review effort, classified them according to the BSC perspective that they covered and the research variable investigated. Under this study, though resources are classified under the innovation and learning perspective, this perspective is also presented as a dependent variable, as some of its indicators can result from former drivers, for instance, the impact of HR practices on labor turnover and need for an effective performance measurement system like BSC. In my study I have noticed that the great majority of the studies concentrate on HRD procedures as resources, with fewer researchers looking at other human-related resources like skills or human capital. One reason for this can be the fact that each business has different resources as drivers. For instance, high staff turnover rates can be a healthy indicator in a fast food chain, but would be a disaster in an RD department. As a consequence, the final outcome of implementing BSC approach could be different according to the type of the business. On the other hand, every company has HRD practices, which make them more comparable under this term. But studies considering the impact of this dimension alone on performance have found weak or no association at all between HR practices and performance Mueller (1996) cited in Bruno H. Rocha et al. (2005). This may indicate the need to consider other resources together with HR practices when studying that relationship and aligning them to BSC. Importance of formulating a suitable business strategy to accommodate implementation of BSC to assist HRD The benefits accruing from HRD may also be both micro and macro in scale. According to Smith (2005), these benefits include improved knowledge skill and capability on the part of employees, this in turn leading to improved organizational capability, effectiveness and productivity. The indirect benefits of HRD include improved staff morale and enhanced self esteem of individuals whose knowledge and capability has been enhanced through HRD programs which can be incorporated with actions associated in achieving the targets assigned in BSC as Schmidt et al. , (2006) has mentioned. Even though the BSC is implemented in the organization, Moullin (2004) argues that if employees are not involved in determining the measures and feel they are misguided, then they are likely to respond to measures in a very different way than was intended by management, leading to a poorer service all round. For example, they may focus on the measure given at the expense of other more important factors, they may try to get round the system, or they may concentrate on short-term issues. A BSC can help to formulate and achieve strategically attainable requirements because it encourages a framework and a language to communicate the vision and the strategy, and thereby uses measurement to inform employees about the success drivers of the company (Schmidt et al. , 2006). For this to be done, Amaratunga et al. , (2002) stressed that it is vital to breakdown the vision according to each perspective of BSC to formulate overall business strategy. By this way, employees will be very clear of what they are expected to contribute towards achieving company objectives. At the end, a BSC supports the supreme aim, the establishment and the management of a sound organization, which strives for excellence by driving all actions strategically. Impact of business culture The process of creating the BSC is a fairly involved process which requires a lot of understanding and commitment, and for some business unit leaders, a lot of facilitation. The business unit also has to focus on those aspects of corporate objectives to which it can realistically contribute (Chavan, 2009). Therefore, it is vital to have a suitable business culture within the organizations to incorporate BSC in relation to HRD. This is supported by Chaminade (2003), stressing that corporate culture has also been suggested to have a significant impact on overall organizational performance in order to achieve strategic objectives. Hassan et al. , (2006), has indicated that employeesââ¬â¢ satisfaction with HRD climate was culturally predicted by learning and training system, employee development system, action research, reward and recognition system, and information system. However, Payne and Keep, (2003) as cited in Hyde et al. ,(2005) says that workforce configuration and skill-mix arrangements are often a product of history, precedent and cultural preconception, attempts to tackle workforce reorganization and job redesign have experienced limited success. Long run Implications on HRD when implementing BSC The different elementsââ¬â¢ linkages enable control of a number of key performance areas in relation to time horizon.. According to Kaplan and Norton (2001) cited in Steen Nielsen and Erland H. Nielsen (2008) ,the different perspectives used by an organization should be connected to the financial and monetary success of the company. Therefore, the recognition of single elements or measures and their influence on other measures including the financial area is important for a success oriented companyââ¬â¢s control view. To bring strategies into action, measures have to be implemented that guarantee the achievement of the strategic goals and an increase in profitability in the long run. In the latest version of BSC, strategy is at the centre of the key management processes and systems. Knowledge is the main source of competitive advantage; the management of a company is becoming more about managing people than it is about managing physical and monetary assets. Key value drivers for human capital are employee knowledge, skills, abilities, innovativeness and experience which require plenty of time and effort to develop. In todayââ¬â¢s marketplace, companies are looking for knowledge workers, for people with specific capabilities that they can apply within the organization. The key then becomes to capture that knowledge in the companyââ¬â¢s structures, so it is transferred from individuals, to groups, to the entire organization and becomes part of the organizationââ¬â¢s structural capital (Jacobsen et al. , 2005). Therefore, it would be vital for organizations to have a proper measurement of these intangible resources with the most effective system like BSC. The importance of feedback The BSC approach provides a linkage between employee rewards to performance in all four perspective of BSC, with suitable weightings applied reflecting the relative importance of each area. In some instances companies see the non-financial measures of such importance that a specific level of performance is set for each of the non-financials (Chavan, 2009). Only if an individual exceeds these levels, can they qualify for performance related rewards linked to the financial performance results. Therefore it is vital to provide the related feedback on time to make such decisions to cope with the most effective reward systems. Use of the BSC should improve managerial decision making by aligning performance measures with the goals and strategies of the firm and the firmââ¬â¢s business units based on the feedback on performance measure. Lipe and Salterio, 2000) as cited in (Chavan, 2009). Associated time lag issues The BSC approach clearly indicates to employees the level of importance the organization places on future capability building and strategic issues, while at the same time recognizing shorter term financial performance (Gadenne, 2000) cited in (Chavan,2009). Howev er, doing this sustainably could be a challenge for the organizations. According to Wong (2005), HRD is seen as a way to improve and enhance the personal value of individuals. The skills and competences of knowledge workers need to be continuously developed in order for them to produce valuable contributions to a company which could take long time and within this time frame, the organization is subject to major changes in the business environment. If not, as with other tangible assets, their value will depreciate. Hence, companies have to provide appropriate professional development activities to their employees. In order to retain employees to work for a company, it is important to provide opportunities for them to grow and to advance their career. The correlation between HRD programs and the resulting improvements by means of BSC, the broad benefits of HRD investment, can and should be actively identified and measured. Just as HRD, itself is not an optional extra but a strategic imperative, so it is the effective measurement and evaluation of HRD outcomes (Smith, 2004). Smith (2006) argues that learning from the experience and practice of other organizations through benchmarking can also contribute to improving HRD at practical operational levels. Benchmarking of HRD can provide the means for this to be achieved, providing valuable insights into the effectiveness of HRD effort and the opportunity for ongoing review, assessment and improvement using identified industries best practice as the standard to continuous development of BSC. The involvement of subjectivity According to Michiel Schoemaker and Jan Jonker (2004), the transition from an industrial society towards an informational society has profound impact. Managing in industrial organizations was based upon a strict hierarchical attitude towards employees. For managers this indicates that labor could be moved around and managed like all other production assets. The emerging talent intensity of organizations implies recalibration of the nature of this relationship with respect to ââ¬Å"exchangeâ⬠and ââ¬Å"powerâ⬠. Michiel Schoemaker and Jan Jonker (2004) argue that the durability of employee relation is based upon trust, mutual understanding and shared norms and values that lead to acts and activities that connect people. The nature and content of those second-order networks are extremely valuable for each and every individual to carry out his or her job and thus for the organization as a whole. By investing talents in networks and work social capital is created and maintained. It is not easy to manage a BSC system but the benefits come through as new and greater understanding of organizational information and its connections within the own organizations. Certainly, the establishment of core indicators will not in themselves lead to success but linked and meaningful indicators identified through our extended BSC model will help in making the right decision (Schmidt et al. , 2006). Fernandes et al. (2005) stressed that though resources are classified under the innovation and learning perspective, this perspective is also presented as a dependent variable, as some of its indicators can result from former drivers, for instance, the impact of HR practices on labor turnover. He also pointed that Environmental factors related to the demand seemed to be the strongest performance determinant. Chaminade et al. , (2003) has mentioned that firms are facing a major transformation in the value creation process, (intangibles or more specifically knowledge is increasingly becoming the ajor driver of firmââ¬â¢s long term business success. These changes pose a great challenge to firms because the intangible resources are not easily identified, not measured, and not reported internally or externally. BSC contribution towards employee commitment and motivation In his study carried in Brazilian water company, Rocha et al. , (2005) has indicated that the employee satisfaction variable showed significant links with the three performance perspectives of BSC. In addition it is also been indicated that in, achieving company targets is also associated to better customer satisfaction and achieving financial goals. The results point to the fact that employee satisfaction seems to guide significantly the BU to achieve its goals. Once the goals are achieved, a slight increase in the customer satisfaction is observed and this affects the BU sales and expenses targets. In general, resources seemed to be correlated to performance. Based on the learning and growth perspective, Steen Nielsen and Erland H. Nielsen (2008) has stressed that BSC approach forms the priorities to create a climate that supports organizational change, innovation, and growth of the organizations employees. However, according to Michiel Schoemaker and Jan Jonker (2004), the commitment focuses on motivational acts in order to stimulate people to invest their talents in the work that needs to be done. This is the result of carefully ââ¬Å"managingâ⬠the exchanges in the relationship and has everything to do with the changing balance of power. Commitment could focus on motivational acts in order to stimulate people to invest their talents in the work that needs to be done. Looking upon this changing relationship from an organizational perspective the essence is to optimise the usage of potential challanges in order to achieve the best possible added value for clients which is one of the element of BSC. Looking at the same relationship from the perspective of the individual it becomes important that talents can be discovered, developed and used in an organizational context that fits those talents by means of BSC approach. An appropriate fit will create motivation, implicitly and explicitly. The objectives of BSC should also motivate all managers and employees to implement the strategy successfully (Schmidt, 2006). According to Fernandes et al. , (2005),if we increase employee training about products, then they will become more knowledgeable about the full range of products they can sell; if employees are more knowledgeable about products, then their Sales effectiveness will improve. If their sales effectiveness improves, then the average margin of the products they sell will increase hence reaching the customer satisfaction. Employee training is the catalyst to reach these goals. Role of BSC in recruitement and training According to (Chavan, 2009), when recruiting new employees, it is vital for the organizations to formulate an identification of internally validated competencies ensured that prospective new employees could be selected with more certainty that their skills and knowledge would better match the organizationââ¬â¢s values. This could be supported by the goals assigned to achieve in the BSC. However, Wong (2005) stressed that, effective recruitment of employees is crucial because it is through this process that knowledge and competences are brought into the organization. Employees with the required knowledge and desired skills to fill knowledge gaps should be recruited. Impact of BSC on communication of the organization The approach was an effort to achieve goal congruence amongst the various strategic measures within an organization. It is a tool for focusing the organization, improving communication, setting organizational objectives, and providing feedback on strategy (Gautreau, 2001). BSC provides a framework and a language to communicate the vision and the strategy, and thereby uses measurement to inform employees about the drivers for long run success of the company (Schmidt et al. , 2006). Understanding the strategy requires a possibility of communicating, querying or questioning it. According to Aaltonen, et al. , (2002), this can be achieved by continuous two-way communication with proper feedback and responding to these feed backs. Conclusion The available evidences suggest that BSC could be one of the best way for the measurement of performance in all aspects of business, mainly for the ontinuous development in HRD. Moreover, it is been revealed that certain factors like corporate culture are essential for the successful implementation of BSC (Chaminade, 2003). It is of great importance for employees to understand the potential positive implications that BSC has towards attaining organizationââ¬â¢s goals and objectives and also in achieving their persona l goals in carrier development. Having done this research on BSC, I manage to generate a better understanding on the aspects of HRD which contribute to the long-run success and profitability of an organization. It is vital for the employees at all levels of the organization to recognize the complexity of the subject and acquire the knowledge needed to deal with potential issues which could arise from the implementation of BSC for the sustainable development in HRD. Based on the study that I have carried out, there is sufficient evidence to accept my hypotheses. However, since this study is carried out in a relatively small scale, there is a possibility that my hypotheses could be rejected. Therefore, further research and studies are required to derive a stronger mile stone on the subject issue. Research methodology This research is based on the population size of 2000 companies in South East Asian countries in different sectors using simplified random sampling. Sample size of 560 is selected to represent the population. Rather than census, sampling is used to minimize the use of time and money spent on the research and it is believed that the reliability of the study could be affected if the time horizon is longitudinal since the business environment is rapidly changing. Moreover, the study is based on the epistemological realism approach which means by building a radical humanis structure. Which here means the combination of both direct and critical realism. This approach consists of what is seen is believed and the critical view point of it is been presented in the study based on the analysis of the available evidence and data. In my opinion, this approach is the most suitable to use since the BSC is different from each and every company due to the differences in their strategies. in order to make the study more valid and reliable the research is done on cross-sectional study since in-depth research is not required to answer the research questions. Cross-sectional studies can be defined as studying a particular situation within a particular time horizon (Saunders et al. , 2007). Both mono and mixed method with qualitative and quantitative data is been used to derive data on different perspectives of the study. This is done in order to triangulate the study to derive more reliable result. However mainly qualitative data is used arrive most of the conclusions in the study since both BSC and HRD is a very subjective issue. 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